Gartner Says Apple Will Have a Free Run in Tablet Market Holiday Season as Competitors Continue to Lag
STAMFORD, Conn., September 22, 2011
Worldwide media tablet sales to end users are on pace to total 63.6 million units, a 261.4 percent increase from 2010 sales of 17.6 million units, according to Gartner, Inc. Media tablet sales will continue to experience strong growth through 2015 when sales are forecast to reach 326.3 million units.
Apple’s iPad is projected to account for 73.4 percent of worldwide media tablet sales in 2011, down from 83 percent share in 2010. Beyond Apple iOS and the Android operating system (OS), Gartner does not expect any other platforms to have more than 5 percent share of the tablet market in 2011.